Many mission statements inspire.
Too few govern.
If a mission cannot meaningfully filter decisions, it isn’t doing its job. When a mission statement fails to function as a filter for decisions everything counts and drift is a pretty sure bet. Durability under those conditions isn’t likely.
Mission integrity is made possible when the mission, vision, and strategies all point in the same direction. That means your identity and what it means is clear.
In commercial organizations, mission, vision, and strategy are what help you stand out from the competition.
In noncommercial organizations, they make it clear to boards, funders, students, parents, and other stakeholders how you intend to increase your capacity to serve their interests.
In both, they make it clear what you will do to create durable trust.
The objective of strategy is to cause an organization to move.
The Identity Builder Process is all about how mission-based organizations create that movement.
The Identity Builder Process from Durable Labs provides a guided framework — part decision tool, part workshop, part structured prompt system — to help leadership teams move entire organizations in their intended direction.
Strategy point youÂ
