Register for the Identity Builder Inventory

Organizational identity is what creates movement from where an organization is today toward what it intends to become. It's not simply about having a mission or a strategy. It's about creating the conditions that make people want to move in the intended direction.

Creating that movement requires four things:

• Actionable Mission: A clear sense of direction.

• Identity: A clear understanding of the special value the organization needs to deliver.

• Durable Bets: An understanding of what's at stake in the choices being made to become something new.

• Winning Descriptions: A shared understanding of what success looks like and how each person can contribute.

The Identity Builder Inventory is a brief assessment of how well these four elements are functioning in your organization. Its purpose isn't to judge performance, but to identify strengths, reveal opportunities, and provide a starting point for meaningful dialogue about moving forward.

It takes less than 10 minutes for insights that can you help start the journey of taking your organization where you need it to go.